Hey everybody, this is Bill Sebald from Greenlane Search Marketing. It's Greenlaneseo. com. Iwanted to make a companion video to a post I put out a little while ago. It's a great,easy tip for link reclamation. You probably have websites out there in cyberspace linkingto you but accidentally pointing to a 404. For whatever reason, maybe they created alink and used the wrong URL, or maybe you actually had something living at a page atone point but you took it down. 404's happen. So with Webmaster Tools you can go to crawl> crawl errors, and you can see all your 404's. In this case I have 4. When you click on anyone of them a little pop up comes up and you can take a look at where these are linkedfrom. In this case, this URL is linked by Folkd. com. Folked is a site with a prettydecent domain authority, or PageRank -- whatever you prefer. So I wouldn't mind getting that link. What I'm going to do is a 301 redirect for thisURL and throw it onto another SEO for mobile post I had. Then following that I'm goingto click this, mark as fixed, and let Google do the rest. It could be a little tediousif you have a lot of 404's but I'm going to want to do this for each one of my URLs. Someof these are strange -- I've never had this URL. . . so somebody is linking to me incorrectly. I'm going to take a look. Happy wife. Going to click through, get this garbage page -- Idon't see a link on here. Take a look at the source code. No link to me. I don't know -- theremust have been something here at one point (Google has a big memory). I don't want thisjunky site pointing to me, so in this case I'm not going to do a 301. Instead, I'm goingto go right into Google Index, Remove Urls, and get rid of this one. Since there isn't a link coming to me anyway Google would eventually forget this. But inthe meantime it's good maintenance, good hygiene, and certainly easy enough to do. Hope thiswas helpful.
Source : Greenlane Search Marketing, LLC
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