Hey, guys. This is Joe Sandy from the SEO Software Channel, and today we're going totalk about SEO: ways that you can improve your search engine rankings. Let's start off by asking this question. What is SEO? Well, the power behind the Internetis fueled by search engines: Google, Bing, Yahoo. These search engines use highly advancedformulas, formulas that determine what gets seen in the search results and, more importantly,formulas that determine where the search results get placed. These formulas are called algorithms. You've probably heard that term before, but algorithmsdetermine the overall ranking of your site. Rankings are determined based on several highlyrelevant, key factors. Getting these factors to work together successfully is known assearch engine optimization or SEO. Let's go back and talk about the key factors in SEO. We have titles, words, words usedin links, site reputation, and links between sites. Now, we'll go over each one of theseone at a time. Let's talk about titles first. Titles are searched for and looked at by Google, Bing,Yahoo, but this is all part of the algorithm that tells the search engines where to findthe title, but it also tells them where to put the title in the search results. Now, as you can see here, I have a result pulled up on how to prepare a garden. Nowin this particular example, How to Prepare Garden Soil for Planting for Dummies actuallycomes up first out of 74 million search results. Now because that's not an exact match to ourtitle is not the end of the world. This proves some of the other points about ranking, andthat is the words "how to prepare" and "garden" are part of this title. Now there are otherkey factors that are pushing this site up to the number one position, but title, asyou can see here, and in each example, is very important. The next factor we're going to discuss is words. Words are another important elementthat the search engines reference to determine how relevant a post is relative to where it'splaced in the search results. If you look over here, we've got the same example, howto prepare a garden, but look here: not only has the algorithm looked at titles, it's alsoactually looking at words in the actual posts themselves. That becomes another factor inrelevancy for determining site placement. Another factor that we want to talk about is words used in links. These are beaconsfor the search engines to notice that there's a redirect to another page. Properly usedlinks can add considerable weight to a page and help in search engine result placement. Another factor, site reputation. What do we mean by site reputation? Well, it's determinedby factors such as quality of content and consistency of adding fresh content. Addingfresh content to a site or channel consistently will help the search engines recognize thatthe site is worthy of a higher search result ranking. You can see in this illustrationhere, this person has made a post basically every day of the week, while skipping Sunday,since 1995. That is extremely weighty, and search engines love this type of fresh content. Lastly, we're going to talk about links between sites. Links between sites, otherwise knownas backlinks, are critical in determining site rankings for the search engines. Highquality backlinks from high-ranking sites are the most desired type of link to add muchneeded relevance to your site or channel. As seen in this link wheel illustration here,links from YouTube, Digg, EzineArticles, Twitter, Facebook, et cetera, all coming back to yoursite are highly relevant. A little more about backlinks: you know, many people attempt to fool the search engine bypurchasing backlinks and then linking them directly to their keywords, in many casesway too many times. The problem is that a lot of these links can come from worthless,non-ranking, nonexistent sites, and this throws up a red flag to the search engines. Manytimes, using poor quality backlinks is going to penalize you in the search results, yetyou've done the same amount of work that you would have done had you gone out and foundhigh quality backlinks. Let's talk a moment about high quality backlinks. To be found in the search engines in thisday and age, you've got to follow the guidelines laid out here. But in addition to that, youmust have a way to ensure getting high quality backlinks. You must know for sure that yourbacklinks are not going to harm your ranking. And you also must use a system that is penguinand panda proof. Now what if there were a way that you could rank any blog, website, video, article, anypiece of content on the first page of Bing, Google, or Yahoo on autopilot? Would thatbe of any value to you? Well, I want to introduce to you today Magic Submitter. Magic Submitterwill put all of your online marketing on autopilot so that you can get your site rankings up,ensuring your customers or subscribers will find you exactly where you want them to look. With a Magic Submitter membership, you of course get the software, state of the artsoftware that allows you to create and syndicate thousands upon thousands of high quality backlinkson autopilot. You will become a member in a free, interactive forum. There's free supportwith Magic Submitter, always free updates, and now there's live one-to-one training availablewith Magic Submitter. That's right; you can get live, one-to-one coaching with the only official Magic Submittertraining, the SEO Doc himself, Mr. James Upjohn. James brings years and tons of experiencewith him, and he works consistently to ensure that you get the proper training that is tailoredto your specific needs. You can contact James for one-on-one training via Skype at MagicSubmitter Tutorials. Guys, update: Magic Submitter now works directly with Link Pipeline to ensure that your backlinksare getting indexed absolutely automatically. Not only that, but they've partnered withThe Leading Articles so that you can now import articles directly into the Magic Submitterwithout having to run through any other type of spinning software. All this comes withyour Magic Submitter membership. If you're wondering how to get started with Magic Submitter, you can get Magic Submittertoday simply by clicking the link directly under this video. It looks like this: http://bit. ly/ZAFQimYou'll want to click that link, go through to the other side and, guys, right now youcan take a trial run of the Magic Submitter software for $4. 95. Test-drive it for yourself. See if it's going to do everything that you need it to do. I virtually guarantee thatit will. I'm Joe Sandy from SEO Software Channel. We'll see you on the other side.
Source : SEO Software Channel
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