what is SEO how does it workhello and welcome in this quick video tutorial sessionI'm going to explain what is SEOand how it works so that you can utilize it for your ownwebsite an online business at its basic levelwhat SEO is your ability to attract potential customersusing Google and other web sitesto bring them to your website soand at its basic level that's what SEO is all aboutnow how you do that is first of all you determinethe keyword your potential customers will usewhen they search Google okay and that is done throughkeyword research you know your online businessyou know the website
that your online business is inif that's the case is not good enough to simply have a website andshowcase about us page or homepage and here's our productsand so on what is search engine optimization is your abilityto bring those potential customers bytargeting keywordsthat that is related to your onlineindustry sothen many people you know when they start creating videos or talking aboutSEOthey trying to sell you an idea as to SEO isapparently secret that only a few people knowand so on right and because most SEO experts and SEO service providers don't fullyunderstandthe World Wide Web standards becauseand its core that's what Google does it looks at theweb standards which w3org puts out online right soat its core you know your web sites are designedwith good design principlesor it adheres to you know you have site maps in placeyou create metadata which is your meta description and title tagsheading tags and your content which is criticalfor your online success is surelygoing to be textually rich so tospeak so once again content in that sensemeans you placing your keywords in all the right placesbecause Google looks at that so when hear the termSEO and search engine optimization don't look at as to say to yourselfohh you know I have to learn allthis staff and so on you know let's say if you're using content management systemsyou designed designed your website using templates and so onmost often everything will be in placeanyway right so then if we look at this slidesee the way the Google works isGoogle you know its a business right at its core Googleis a business just like your business and all the otherbusinesses but at the end of the dayit's a its a computer program that you're dealing withwhen you're dealing with technology that feuls andfires your website well if that's the casehow would Google be able to determineyou know what someone searches Google someone searches Googleby typing in keywordsthen how is Google going to determineif your website is relevant and if should show your websitein its results set well it does that bylooking at your web page name yourtitle your meta description heading tags your texts on your webpageyour images and the links that you have on your menu structureand all your web pages you need to understand when you think of SEObasically doing all the right things not Googleso to speak but having the standardsin place in creating proper web pages thataddresses the needs of your potential customersnow if we then have a look at thisslide here the way that you cantake full advantage of Google is thatonce you create your web pages probablyhaving all the right things in place which are pretty basicreally and if we delete thatand if I then show you okay well this is your web page for instanceand then let's say you have another web page or another web pageokay when we look at Google and SEOthen whatGoogle does once again it looks at web pages whether itis your home page whether it is your about us pagewhether its your contact page whether it is the pagethat is on YouTube whether its a page that is on Facebook okayso Google followshyperlinks okay that's what it doesit looks at internet in its entirety any does thatwith technology that uses and it isat the end of the day the best technology on internet rightso when you look it your online business and your web pagesit isn't just good enough to simply have everything in place and just leave it at thatbecause to be able to compete with your competitors for the keywords thatyou will be targeting what that means isyou need to be able to get links pointing to your web pagesnow a a lot of people because they don't understand search engine optimizationthey will tell you that ohh just go out and just get 100 backlinkspointing to your website because apparently Googlelooks at that is a vote okay that's likereally stupid information and if you simply focus on things like thatyou're not going to get any where onlinebecause when you think of Google and SEOthen backlinks are important in a sense where you get your backlinks fromand the timing of the way you get your backlinksthat becomes critical let me simply close this and openup internet browser now a lot of people will tell youthat Google keeps changing its algorithms andguidelines and so on well that's actually not trueI've been looking at Google Webmaster Guidelines for years nowand I can tell you confidently that Google guidelines haven't been changedin years in the sense thatthey have some spelling mistakes thatthey've had the same spelling mistakes for years nowwhat I'm trying to tell you is SEO atits core is also understanding Googleguidelines now if you then go and read about Googleguidelines you may get overwhelmed and confusedmeaning your content should be done properlydesign principles you know user interaction principal should be in placethis is my webpage so that means if someone comesyou know targeting I'm targeting this keyword for examplethen if someone comes to this page what what I need to do isI need to be able to answer searchquery that they've typed in Googleokay for you to get ahead online and create successful online businesses foryourselfyou must understand that when you select keywords in target themwhat you're really doing is you areproviding an answer to a question because when people search Googlethat's what they do you know ask yourself when you search Googlelook at the habits that you have whether you looked for a product or aserviceyou know how did you go about it you typed in some search terms inGoogle looked at the result setsand then what you've done whether you found theinformation that you were looking for or not you came back and done another searchso that's what everyone else is doing as well butyou know just think of web sites that when you visitedyou really liked it not so much because of its designbut because of its communicationprocedures so to speak so what I'm saying to you is when you createyour web pages and when you think of SEOthen you need to be on you know thinking ohhI'm targeting certain keywords and I have all mygood web design principles in place by having pagenames and titles and so onbut then if you're web pages lack contentin the sense that it doesn't address the reason that people come to your websitethen there is no point in you know being in the firstposition in Google becausehaving great content is part of SEO as wellGoogle looks at many many many different thingsand one of the ranking signals is you knowhow long do people stay on your web pagesso that when you create everything in place and presentyour products and services in a consumableconsumable way the that iseasy for your potential customers to read through and consumebecause then Google keeps a track of that as wellhow it does that that's another story all you need to knowis whether you're creating your website from scratch or whether you're usingcontent management systems likethis particular website I'm using WordPress herewhat I've shown you in previous slides all in place probablyon this web page as wellyou may be thinking okay well Google is a search engineyes it is a search engine but at the end of the dayGoogle is a business and it is inadvertising business they make a lot of profitsby allowing online websiteowners to quickly reachGoogle searchers okay and alsoif you do then create great contentwith having the web standards in placeand if you're running Adwords what will happen is because youunderstood SEO probably you will actuallystart paying less for your advertisementbudgets so to speak okay meaningSEO and Adwords are intertwined they work togetheranyway so if you have a websiteand online business selling products or servicesyou must adhere to good web design principles byhaving great content that addresses thesearch query of your visitorsand other thing is Google Analyticsthis is enterprise level analytics if you have a websiteyou know that you have log files that you can look atbut if you don't have Google Analytics installedit's free for you to do it's very easy to installand create accounts the reason that I sayGoogle Analytics is part of SEO is becauseanalytics allow you to see the touch pointsof your visitors interacting with your website and by looking atyou can make improvements for your online businesscause when you do that increase your conversionsbecause I've in this SEO game for many many yearsI will tell you for a fact that SEOentails having great contentby adhering to good web design principlesanalyzing how people are interacting with your websiteso that you can improve it and at the end of the day thenext area that you can then focus onto rank your keywords is backlinksbacklinks is there is many many information onlineand I promise you that if you follow 99% of the information online aboutbacklinks you will not get anywhere online you will in factdamage your online business so to speakso I fully encourage towatch the videos that I made available for you if you wantto learn how to rank images videos web pages orwhat not I have all great how-to videos for website owners just like yourself soonce againthere is great information online as far as search engine optimization isconcerned but if you're looking forproven and tested methods I encourage you to subscribe to my YouTubechannelso that I can share with you proven insightsthat will help you grow your online businessonce again this video session has been aboutwhat SEO is a about how it worksonce again it's very easy andyou will differently 100 percent seegreat results if you simply watch the video tutorials that I've made available for youand SEO at the end of the day very easy once you understand itthank you very much happy rankingsthank you take care bye bye
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